I am imaginative, creative, honest and reliable. I am also resourceful, proactive and independent. I am able to manage a work team and/or work alone. I have a very high customer/end user focus and I value consistency.

I was born in Iceland in 1971 and have lived there most of my life - apart from 1986 where I spent one year in the US as an exchange student. I moved from Iceland to Denmark in 2010 and plan to spend the rest of my life in Denmark.

I live with Jesper Hjortshøj in Højbjerg, Århus and together we have four children aged between 11 and 19.

2008 - 2011 Online Marketing Manager / Web Manager at Marel
- I merged six diffent websites, that belonged to various companies Marel had bought, into one.
- I manage Marel's external webs on a day to day basis.
- I restructured www.marel.com when Townsend Further Processing and Stork Poultry Processing had to be integrated into the Marel website.
- I developed and managed the production of an "Offline catalog" for iPad as a sales tool for Marel's sales network, providing them with an opportunity to present our products and marketing material electronically without an Internet connection.
- I am in the process of implementing a content strategy on www.marel.com
- I have a successful partnership with a web developing company Dacoda.

2006 - 2007 Specialist - Marketing / IT and Web solutions at Glitnir bank (now Íslandsbanki)
- I managed their websites and Intranet.
- I marketed products and services both online and offline.
- glitnir.is won best corporate website for 2007, at the Icelandic web awards - SVEF, a period I was managing the website.
- A section of glitnir.is was shown as a good example at a conference in 2007 (the presentation in pdf) by a third party where the focus was on the web as a marketing tool. The section displayed in the presentation was the first product page of the many I produced for the bank.

2004 - 2006 Owner of a web development company
- I developed and produced websites for individuals and small companies.

2000 - 2006 Marketing manager at ISNIC, the .is domain registrar
- I started as an Office manager in 2000 but took over the responsibilities from the Marketing manager in 2001.

2009 www.marel.com was nominated along with five other webs as the best corporate website in 2008 at the Icelandic web awards - SVEF.

2008 www.glitnir.is won best corporate website 2007 at the Icelandic web awards - SVEF.

2007 www.anna.is was nominated, along with five other websites, as the best individual website 2006 at the Icelandic web awards - SVEF.

2010 - I was a member of the selection committee for the best Icelandic websites at the Icelandic web awards - SVEF.

2010 - I renounced the domain stjornlagathing.is to the Icelandic government to be used for the Constitution parliament.

2009 - I registered the domain lydveldisbyltingin.is (TheDemocracyRevolution.is), launched it with a blank wiki system and handed it to the general public in Iceland as a social experiment to see if a nation can create a constitution through crowd sourcing. I took active part in the work involving hundreds of Icelanders across the world which gave truly amazing results. I also registered the domain stjornlagathing.is (ConstitutionParliament.is) in the hope that it would be used later by the Icelandic government for a Constitution parliament.

2006 - I wrote and directed a viral web project "World Domination Corporation" with the Icelandic company Brimborg and Saga Film.

2006 - 2008 - I was the chairman of Félagið Auður, whose goal is to strengthen the network of women entrepreneurs in Iceland.

2004 - I participated in the radio program "Contemporary storytellers"

2001 - I opened www.anna.is and have been running that as a blog ever since

2007 Training - SharePoint for key users at Applicon, Iceland.
2007 Training - Project management at Capacent, Iceland.
2007 Training - Mind Manager at Verkefnalausnir, Iceland.
2003 Diploma - Prosperity - Entrepreneurship by IMPRA in Iceland.
2002 Training - DNS and BIND at Men and mice Iceland.
2001 Diploma - Web development at Endurmenntun HÍ.
1999 - 2000 Diploma - Business and IT academy - Marketing.

2011 - IntraTeam Copenhagen - main focus: social media, web analytics.
2010 - IceWeb - main focus: content management.
2009 - Top-Task management Masterclass - Gerry McGovern.
2008 - SVEF (Icelandic web association) - main focus: web usability.
2007 - The web as a marketing tool - Ímark, Iceland.
2006 - IceWeb- main focus: design and software solutions.

English - fluent.
Icelandic - fluent.
Danish - lidt, og det bliver bedre og bedre hele tiden.
Jeg går til individuel sprogundervisning to gange om ugen hos Sproggruppen.

Excellent web related and general computer skills. Use Microsoft Office, Photoshop, Share Point, Visual Studio and Mind Manager. Have experience of Linux and Apache.
Proficient in HTML, CSS (Cascading Style Sheets), use Dreamweaver and Fireworks and have used numerous Content management systems (CMS) and can familiarise myself with a new one quickly.

Project management, the Internet, web development - user experience, writing, graphic design, photography, video editing, movies, communication, design, cars, cooking, travelling and hiking.

Sted: Danmark - Bjerringbro

Would you like to lead strategically important online projects? And be one of the main drivers of our online activities?

You will join the Corporate Band & Market Reach department where you independently lead and exectue online projects for our global Sales & Marketing organisation.

Exceed limits for project management

In Grundfos, project management is to deliver a value adding result - on time. Thus, you will make a significant difference for our Sales & Marketing organisation - by adding value to the sales, the organisation and of course our customers. You will have the opportunity to work in an innovative and inspiring environment with touch points to several parts of the company.

Employ your comprehensive online toolbox

As our new Project Manager you create and facilitate processes for project scoping as well as plan and estimate projects and tasks - that are often complex. Futher, you lead your own projects. In doing so, your challenge will be to:

- Engage the right resources to your projects
- Manage several projects simultaneously
- Independently deliver content and analyses to your projects and assignments

Online experience with B2B sales & marketing

You probably hold a marketing degree or alternatively a technical degree combined with either further education or experience within the marketing field. Other backgrounds may also be relevant. Most importantly, you have minimum 3 years' experience with online media and solid project management experience, and you know how to get the most out of the internet media in regards to B2B sales and marketing. Your English is of course at a high level.

Independent and customer focused

As you often lead the projects singlehandedly, your ability to work independantly is imperative. On the other hand, you need to engage colleagues to carry out tasks for you, and thus you master the informal management well. Finally, teamwork, customer focus and proactive approach are key words in this position.

If you want to dig deeper into the Grundfos universe, please visit our Grundfos YouTube Channel here: www.youtube.com/grundfos or lear more about your career opportunities at Grundfos here: http://www.grundfos.com/about-us/career.html

Dear Marie:

I hope you will consider me for the position of Project Manager, as advertised on your web. Reading the job description for the position, I recognized myself. As you will see on my attached resume, I have more than ten years’ experience in marketing, online marketing and project management in a global B2B environment.

I come from Iceland where there is abundance of water and energy and it is strange for me to live where the natural resources like water are scarce. But I truly believe humans possess the ability to do things in a sustainable way and I would love the opportunity to be part of your work at Grundfos where one of your focus is to take care of our planet.

Matching competences and experience

I am currently working for Marel A/S in Aarhus. I was hired to merge six websites into one global website which I did successfully in 2008. I have also created a high web awareness within the company who now see the web as their primary marketing platform. I now want to seek out new challenges in project management. I am known for being able to engage the right resources for my projects. I have been managing several projects simultaneously, I am independent and I deliver on time.

My drive is usability and effectiveness

I can thrive in a team or on my own. My drive is the need to make people's lives easier and their work more efficient. At my current workplace I have developed a sales tool that has made a big difference for our sales force. As web manager, I believe one of the best traits you can have is respect for your users, and I do. As a project manager, I believe one of the best traits you can have is to be able to make decisions, and I can.

I think my skills and experience is an excellent match with what you are seeking, and I am excited about the chance to work with you.

If you would like to schedule an interview, please call me at 22 41 93 24.

Thank you for your consideration.

Sincerely,
Anna Helgadottir

Attached is my CV in pdf. This is also available on the web where you can see examples of my projects: http://www.anna.is/cv/

References:

At Marel: Lone Juric Sørensen, project Manager – mobile: 51920954
At Íslandsbanki (former Glitnir): Ragnar Torfi Geirsson, Director of Payroll – mobile: +354 844 4182

I needed to develop a novelty voodoo doll as a comical gift to their biggest customers. When I had developed the right doll for the project I felt they looked harmless, almost endearing and decided to develop an alternitive to the classic voodoo doll; a doll made for good, not bad. I developed the dolls and started selling them successfully.

I wanted to take this idea further. Got myself into the Prosperity program for Entrepreneurship by IMPRA in Iceland, created a business plan but started working for Glitnir bank and put the Magic dolls on the shelf.

When the Witch store on Vesturgata in Reykjavik opened, the owners contacted me and asked if I wanted them to sell the dolls for me. I welcomed their offer and we had a successful partnership. The store closed in 2008 but I still sell the dolls online.

The Magic dolls are a fun project that I care about. They mean well and make people smile. The perfect gift for someone who has everything - or nothing.

Back to cv

I needed about three seconds to think about it before I said yes. So in 2004 and 2005 I took part of the radio program "Contemporary storytellers" at the Icelandic National Broadcasting Service. A wonderful experience. Perhaps I will go into radio again later in life.

Back to cv

When I started working for ISNIC, late last century, they were still receiving applications for domains on paper via fax. You could not apply for a domain online. ISNIC had a lot of registration rules for the .is domains and a high persentage of the applications were rejected due to lack of formality. During my time at the company the rules changed but the general rule for registrations of domains with ISNIC remains the same "first come, first served".

During my stay at ISNIC I fought for creating a new, user-friendly website but did not succeed - although when I left the company most applications did come through the web, it was/is not very user-friendly and because of that we had to do a lot of customer service, helping people apply for domains on the website.

My vision for ISNIC was to create a website that was very user-friendly with clear navigation and effective self-service options - and I was not afraid to voice my opinion on that. That is why the CEO of ISNIC contacted me in 2010 and asked me to work for them as a project manager to put together a new website, but since I had decided to move to Denmark I had to decline.

I soon became the "voice of ISNIC". If you needed help registering, I was the one you talked to - and I would be the one to reject applications.

One of my responsibilities as Marketing manager at ISNIC was to select the Christmas card ISNIC sent out to it's biggest clients every year to the hosting companies in Iceland. My first year I was looking through a folder full of cards and I knew this wasn't good enough. We were a very unpopular company and rejected a lot of applications due to formality and had great communication problems with our customers - and this is where I got an idea.

I talked to my superiors and they liked the idea so I talked to the illustrator Brian Pilkington and with him the first ISNIC Christmas card was produced.

"Hafnað" means "rejected" and "samþykkt" means "approved".

I sent Brian back three times to make her more horrible and mean looking, and each time he looked puzzled and asked: "this is you? this is a Christmas card?"

Turned out I was right, this is exactly how our customers saw me and the card was such a huge success that some of our clients asked if they could get it as a poster. Of course they could. This Christmas card changed the company image over night. Yes, ISNIC was a rigid company with strict rules, yes we should have a way to apply online but we didn't, and yes we were old fashioned and boring - but at least we had a sense of humor about it. The communication problems with the hosting companies decreased dramatically and there was no doubt, we would do this again next year.

In 2002 we sent out a card where we make fun of our systems administrator where he has accidentally unplugged the Internet. Everybody knew ISNIC was a UNIX based company and this card was a hit as well.

Ironically, three weeks before Christmas, we had a black-out in the building where ISNIC resided and the backup system didn't kick in. With the .is root servers offline, all .is domains disappeared for a few minutes.

On the banner above us in the 2003 card it says: "Our policy is to give our customers personal assistance" - obviously untrue since ISNIC's goal was to handle all registrations directly through the website. This year I asked Brian to make a picture of a group photo, that would be easily changed later into a photo where we are all injured.

Inside the card was a small voodoo-like doll, pins and below it is written: "This is an ISNIC employee. Prick him if something is wrong."

When I was making the dolls for this project I ended up with something very different I called Magic dolls.

On the banner above us it says "We thank you for your business this year". Obviously the doll had been used quite often and the staff broken and bruised.

Inside the card it says (in very small letters):

"Our insurance company has forbidden us to send a ISNIC employee out this year"

No ISNIC employee got hurt or injured during the year of 2004.

When we first started registering the special character domains we knew it was a can of worms. The rule "first come, first served" still applied - but now someone could register rúv.is, even though the Icelandic National Broadcasting Service is called "RÚV" and owned ruv.is.

I wanted to make fun of the special character domains in this years Christmas card and finally found the spin.

The ISNIC Christmas cards became very popular and sough after - and it isn't hard to produce something fantastic when you work with someone like Brian Pilkington. We had a very successful partnership, no matter what I asked him to draw, he did it to perfection and exactly like I had in-visioned it.

There was no card for 2006 since I had left the company to work for Glitnir bank so "Can of worms" was the last card Brian painted for us.

Brian's originals in ISNIC's headquarters:

Back to cv

• Managed their websites and Intranet.
• Marketed products and services both online and offline.
  

At Glitnir bank I was both part of the marketing team and the web solutions team. I was responsible for updating all of Glitnir's webs and make sure they were always up to date and consistent with the ads the bank was running in other media at any given moment. I made sure that the banners from the ad agency fitted into our overall look and feel on the web.

The first product page I put together was the "Glitnir's bonus club" page.

In 2007 at a conference at Ímark that focused on the web as a marketing tool Gunnar Th Sigurðsson, manager of e-business at JÁ, took this product page as a good example of an excellent landing page for a product on the web.

The content on Gunnar's slide:

• The site has clear goals and focuses on the target group
• "What do I do next?" is one click away
• Easy access to related links
• Easy access to "contact us"
• You are able to measure the goals
• The user's position on the web is clear
• Well written text and focused on target group

See Gunnar's presentation (in icelandic), slide 10

The Glitnir bonus club is a good example of great collaboration and what you can do when everyone contributes 100%, especially the product marketing manager for that product. Without good input, the people in charge of the web have nothing to work with.

In 2008 glitnir.is won best corporate website at the Icelandic web awards for the year 2007.

The selection committee's review:

"The strength of the web rests on two intertwined roles of exemplary corporate webs; the web is key element in the overall marketing strategy of the company as well as an excellent sales and service tool with numerous self-service options. After the bank changed it's name and launched a new site with a new design it got noticed for professionalism and ambition. A reputation the web team has kept since."

An example of how glitnir.is looked.

This one was published after the Glitnir marathon 2007 with over eleven thousand participants in absolutely beautiful weather in Reykjavík.

Back to cv

• Started by merging six diffent websites, that belonged to various companies Marel had bought, into one.
• Manage external webs on a day to day basis.
• Rebranded the site when integrating Stork Poultry Processing into the Marel website.
• Developed and managed the production of an "Offline catalog" for iPad as a sales tool for Marel's sales network, giving them a chance to present our products and marketing material electronically without an Internet connection.
• In the process of implementing a content strategy on www.marel.com.
• Have a successful partnership with a web developing company Dacoda.

www.marel.com in August, 2011



Below you can see the front pages of the websites that were combined in the one www.marel.com in 2008. Click the images to enlarge.

www.aewdelford.com	www.carnitech.com
	www.dantech.com.sg
	www.scanvaegt.com
www.marel.com	www.marelfoodsystems.com

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